Friday, November 21, 2003

The Marketing of a President

The Marketing of a President

This article has great insight into the IT philosophy of the Dean campaign. From Covio and Moveable Type in the back office to the books the leaders of Dean's campaign strategy have read, this article is a fascinating look at some of the people we have come to know; Joe, Zephyr, Nicco. Familiarity breeds contempt, and sometime we might forget what a bold experiment they are engaged in.

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